Better back & side smoothing
Smooth it out with a body-hugging fit. The only T-shirt bra made with ComfortSmooth back smoothing.
View the style
ThirdLove, Bras and Underwear for Every Body
Sexy or comfortable? Meet the third option.
Find elevated solutions for AA-H, and every size in between.
Bras designed for your body so you always look & feel your best. Available in A-H and half-cup sizes.
Our Mission for Better Bras
Not sexy. Not comfortable. The third option.
There used to be two not-so-great options: sexy or comfortable. Yeah, we thought that sucked too. That's why we created Thirdlove - a third, better option designed for your body that lets you have both.
We were frustrated with inferior bras, so we designed better ones–and invented half cup sizes, too.
As industry experts, we know bras and how hard it can be to find one that delivers. We make ones that make you look and feel your best. Join us and trade bad bras for ones that love your body back—because your boobs deserve to be happy.
10 million women have found their new favorite bra.
Start with what you need
Support without the wire.
Wireless shapes for the days you want comfort first, in the same half-cup sizing the brand is known for.
Shop wireless
Wireless, in black
The Form 360™ Lifting Wireless Bra is one of the wire-free styles on the home page, cut from a 360° stretch knit.
Shop wireless
Breathable Silicone Solutions Nipple Covers
For the days when you want to go braless.
Shop Breathable Nipple CoversFit Finder®
Find Your Perfect Fit in 2 Minutes
Stop settling for bad bras! Whether you’re looking for more lift, back smoothing, or straps that stay put, we can find your fit fast.
Our virtual Fitting Room gets you in the right size and matches you with the best styles for your shape.
6 Reasons To Love Our New Fit Finder®
Remember getting fitted for a bra at a department store? We sure do. Miss it? Not a bit. In fact, we disliked everything about the experience—unflattering dressing room lights, handsy salespeople, getting to and from the store—so we decided to fix it. And over 3 million women have taken our Fit Finder® quiz to uncover the best bra size and style for them, all without ever having to venture into a store.
We start with shape.
Breast shape is still at the core of finding a perfect fit. We start there, and we’ll now also ask about your height. Little known fact: your height can affect which bra styles work best for you.
Next, we focus on fit.
We’ve collected over 25 million fit insights and one thing is abundantly clear: many of you struggle with not just one but multiple fit issues with your current bras. That’s not okay. To recommend a ThirdLove bra to remedy those, we’ve added in specific questions about how your current bra fits (or doesn’t).
It’s personal.
Just because we’ve ditched in-store fittings doesn’t mean we want to get rid of the individualized elements of a bra fitting. To help guide you through the process, we’ve added in personalized fit tips throughout our new Fit Finder®, helping you understand how each of your answers will inform our recommendation.
We did our homework on other brands.
We ask because we’ve researched the sizing of other bras on the market and how they translate to ThirdLove sizes. Many of you also told us you have more than one current bra—and more than one size! We hear you, so you’ll now be able to identify multiple brands and sizes.
If we don’t have your size, you still have options.
If that size is in the works, we’ll let you know when it’s coming. If we don’t have immediate plans to add that size in the future, we’ll add your information to our size waitlist.
You can pick your Try Before Buying style!
You asked—we listened—and we heard that you’d like to choose from more styles for our Try Before Buying program. Now, if other styles are available in your size, you’ll have the option to pick which style you’d like to try for 30 days. Yet another way to fall in love with our bras!
Since our founding in 2013, we have been fiercely dedicated to providing you with a better bra shopping experience. A crucial part of that is listening to our customers, so please keep your feedback coming.
ComfortStretch
Smooths what other bras won't.
Bye bye bumps & bulges, hello sleek look under clothes. The only full coverage smoothing bra made with ComfortSmooth armhole & back smoothing. Free of bulky seams & stiff stitches.
Wear-tested on real women
Get Your Bra-blems Solved™
Designed at our HQ in San Francisco & made from premium materials, every style goes through hours of wear testing before it’s given the stamp of boob approval. Comfort & support are guaranteed.
Back & Side Smoothing
Better back & side smoothing comes with 4-way stretch fabric for a body-hugging fit and ultra-thin foam cups for shape & nipple coverage.
Straps That Stay Put
Smooth & supportive with stay-put straps, the 24/7® Classic T-Shirt Bra was developed using your REAL bodies. Adjustable straps convert to x-back or racerback.
Your shape matters
Most women don’t know this, but your breast shape is actually a huge factor in determining your size and which bra style will be right for you. Most bra styles don’t fit all bodies and sizes.
Her Story
To Each, Her Own
To Each, Her Own is a celebration of who women actually are — not who they're told to be. Our series, Her Story, is a chance to get to know more about them, as well as ThirdLove’s own female leadership.
“Truly life-changing. A perfect bra.”
“I feel this phrase embraces our own unique path in life. The beauty of aging is that I am still here with the blessed opportunity to create, resolve, grow, and truly love myself with all that encompasses.”
“To Each, Her Own to me means owning what differences you have unapologetically.”
“For me, it means do what you please. What’s for you might not be for someone else.”
“Be comfortable in your own skin.”
“For me it means there is no ‘right’ or ‘wrong’ way to be. Just your way, and that’s OK.”
“The message of To Each, Her Own is about truly being yourself — about finding the beauty in all of your imperfections and uniqueness and it’s about embracing yourself fully.”
“You are your own true person. No one else and that is perfectly fine.”
Founded in 2013
Heidi Zak, Ra'el Cohen and David Spector
The company’s structured data lists three founders: Heidi Zak, Ra'el Cohen and David Spector. Heidi is Co-founder and Co-CEO. Ra’el is Co-Founder and Chief Creative Officer.
As industry experts, they set out to fix the experience of buying a bra. Our Fit Finder® quiz is a better way to size yourself without all those distractions, and ever since we launched it in 2016, we haven’t looked back.
“Make it happen.” — Heidi Zak
“Don’t waste your time being insecure or self-conscious, embrace who you are now because you’ll never be this exact person again. It’s just a moment in time.” — Ra’el Cohen
10 Million Happy Boobs
- 10 million
- women have found their new favorite bra.
- $50 million
- Over $50 million in product donated to those in need.
- 59
- bra sizes, including our signature half-cup sizes.
- 3 million
- women have taken our Fit Finder® quiz.
- 25 million
- fit insights collected from you.
- 30 days
- to try the style you pick in Try Before Buying.
- 2013
- the year ThirdLove was founded.
- 2 Minutes
- to find your perfect fit.
Three steps from quiz to your drawer
Our Try Before Buying program lets you try that bra from home.
Take the quiz
Just answer a few simple questions and we’ll recommend a size and style that’s right for you.
Pick your style
If other styles are available in your size, you’ll have the option to pick which style you’d like to try.
Try it at home
We have a Try Before Buying program so you can try that bra from home—free for 30 days.
What Your Favorite Bra Colors Say About You
Ever stare into your lingerie drawer and wonder what your bra collection says about you? Welcome to the world of color psychology, where every hue tells a unique story.
Black
The ultimate foundational bra color, black attracts personalities that are classic, sexy, edgy, and artistic. The best part? Everyone looks smashing in a black bra.
Mulberry
A deep and rich purple hue, purple calls out to our romantic, mysterious, and feminine sides. Our Lace Contour Plunge Bra in Mulberry adds a hint of mystery that makes purple lovers everywhere swoon.
Cerise
A passionate, classically sexy color, red appeals to those who are dominant and fearless. Our 24/7® Classic T-Shirt Bra in Cerise is a bright, red bra that looks great without sacrificing comfort.
Taupe
It often appeals to warm and reliable types, but don’t let that fool you—it can also be the perfect cover for one’s mischievous side. We offer this bra in a variety of other shades of skin tones as well such as Mocha, Sienna, and Espresso so you can always find your perfect nude.
Blue
Calming. Reassuring. Peaceful. Sound familiar? Then blue is for you. Our wireless bras and bralettes in shades of blue are ideal for dreamers everywhere.
Sienna
A natural color that evokes strength, dependability, loyalty. The 24/7® Classic T-Shirt Bra in Sienna supports us, so we can support others everyday.
Sea Salt
Like a breath of fresh air, this color evokes peace, hope, and coolness. Feel light and airy in our Organic Cloud Cotton Perfect Coverage Bra in Sea Salt.
Remember, while you might have your favorite color, there’s nothing as rewarding as trying something new and different. Your bra drawer is your canvas, so don’t be afraid to experiment.
Curated just for you.
A closer look at styles from the current line, with the details the brand lists on each page.
ComfortStretch Smoothing Full Coverage Bra
Full coverage, with smoothing built in.
78.00 USD
View style
Zero Edge™ Contour Bra
Smooth cup, sides, and back for a natural, no-bra-line look.
68.00 USD
View style
24/7® Classic Wireless Bralette
We fixed the problem with bralettes.
48.00 USD
View style
24/7® Classic Uplift Plunge Bra
The plunge shape of the 24/7® Classic family.
74.00 USD
View style
24/7® Classic T-Shirt Bra
No wonder it’s still a bestseller!
Shop 24/7® T-Shirt Bra
24/7® Classic Wireless Bra
The wire-free member of the 24/7® Classic line.
View style
24/7® Classic Smooth Minimizer Bra
Smooth cups in the 24/7® Classic family.
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24/7® Classic Second Skin Unlined Bra
Unlined, in the Pinot shade.
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All Day Lace Unlined Bodysuit
Lace in Forest Green.
View style
All Day Lace Racerback Bralette
Wire-free lace with a racerback.
View style
All Day Lace Bikini
The matching bikini for the lace set.
View style
All Day Lace Uplift Plunge Bra
Lace and plunge in one bra.
View styleLimited edition
Cuddle Fleece Reversible
This holiday’s can’t-miss capsule: reversible Cuddle lounge. It’s both a couch-cozy sweats & travel-ready fleece pants. Wear the brushed, plush ‘fur’ inside for more warmth or outside for style.
The Cuddle Fleece Reversible Pant is 68.00 USD and the Top is 58.00 USD. Make it a set.
Beyond Basic
Read before you buy
How to Make Your Lace Bra Part of Your Holiday Look
Key Takeaways You can show lace with a sheer blouse, a low-cut wrap top, a blazer worn without a shirt...
Beyond Basic: Why Lace Belongs in Your Everyday Bra Drawer
Key Takeaways A soft, stretchy lace bra in your true size can feel as comfortable as any everyday bra. A...
From Undergarment to Layering Piece: How To Style the Lace Bralette
Key Takeaways A lace bralette works as a layering piece because its wire-free shape and visible lace look like a...
4 Pairs of Breathable Underwear for Working Out
Key Takeaways Breathable workout underwear pairs moisture-wicking fabric and a cotton gusset with stretch, flat edges, and a stay-put fit....
11 Types of Underwear Styles For Women
Key Takeaways There are 11 main types of underwear for women, and they differ mostly in how much they cover...
The Best Underwear Cuts for Low-Rise Jeans
Key Takeaways The best underwear for low-rise jeans is a thong, cheeky, hipster, or low-rise bikini with a waistband at...
Bra Sister Sizes: The Secret Every Woman Should Know
Key Takeaways Bra sister sizes share the same cup volume with a different band size, so a 34C equals a...
What Kind of Bra Should I Wear? The Ultimate Guide by Occasion
Key Takeaways Pick your bra by matching three things: your neckline, your fabric, and how long you'll wear it. Under...
How To Pack Bras For Travel
Key Takeaways Pack bras last, nest them cup-in-cup, and stuff the cups with socks or underwear so they keep their...
The Best Underwear for Every Body Type: A Complete Guide
Key Takeaways Underwear styles differ in two ways that matter for fit: rise, or where the waistband sits, and coverage...
FAQ Roundup
Answering our most-asked questions
From “do you have nursing bras?” to “what sizes do you carry?” and “what’s the best bra for my breast shape?”, we’ve seen pretty much every breast- and bra-related question possible.
- What sizes do you carry?
- We currently carry 59 bra sizes, including our signature half-cup sizes. Our band sizes range from 28-46 and cup sizes AA-H (DDDD). We’re proud to offer about two times more sizes than traditional bra brands—and we’re continually adding more!
- Do you have physical stores?
- We do not! We believe that you shouldn’t have to waste time visiting a store to get fitted for a bra, and it’s our goal to make it as easy as possible for you to find your perfect size and style from the comfort of your own home.
- Where are your headquarters?
- Designed at our HQ in San Francisco & made from premium materials, every style goes through hours of wear testing.
- So, how do I size myself for your bras?
- We’ve put so much time and energy into perfecting our Fit Finder® quiz. Two minutes of questions and you have a size and a style.
- How do I know what bra style is right for my shape? Why does that matter?
- You can check out our breast shape dictionary to find your shape and see which styles are best for you.
- Do you offer plus sizes?
- Yes! We actually just added 15 new, extended sizes (34H, 36G, 38F, 40E, 40F, 42D, 42E, 42F, 44C, 44D, 44E, 44F, 46C, 46D, and 46E) in our Perfect Coverage Bra, which you can shop now. We started there because we’ve found it’s the style that’s most supportive and comfortable for these larger band and cup sizes.
- How do you pick which new sizes you’ll add?
- It’s all based on customer feedback. We launched our New Nakeds Collection earlier this year based on skin tone shades that you requested most, and that’s also why we launched our Nursing Bra Collection and the specific extended sizes we added to our lineup.
- What does “real women” mean in your design and sizing process?
- A lot of traditional lingerie brands rely on standard industry size templates. Instead, we design and fit our bras using real women’s measurements. It’s more effort, but our passion for perfect fit means we won’t settle for anything less—so you won’t have to, either.
- Do you have nursing bras?
- Yes! We carry two styles—our 24/7™ Classic Nursing Bra and 24/7™ Classic Wireless Nursing Bra. They’re available in three colors: Soft Pink, Black, and Nude.
- Will you ever launch different product categories?
- Definitely. If you don’t see your size or there’s a bra style you’d love for us to make, shoot us a note at hello@thirdlove.com!
We're here to help!
Chat with a live agent.
We're available for live chat from 8:00AM to 7:00PM PT*. Text: (415) 692-0089
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